Do not push your products to your audience. You should instead focus on
providing quality content. Read this article to find out how and when you should
mention your products.
There should be a large section of your site
dedicated to product descriptions, reviews, pictures and videos. These pages
should be easily accessible from your menu, your homepage and your social
networks.
Draw people to these pages by letting them they can learn more about
your products and order them on these pages, and do your best to get some
back-links to these product pages when it is relevant to do so. Your goal is to
direct traffic to these product pages, but do not fool people into clicking
links or push your products too hard toward your audience.
Write weekly
articles for your site or blog on diverse topics. You can add a link to a
product page within each article only if it is related to what you are talking
about. You could, for instance, mention an issue and present one of your
products as a potential solution. You should also add links to other articles
and to external content.
Your goal is to provide your readers with useful
information. Adopt a similar policy on social networks by posting a link to your
product pages once in a while, but focus on updates that are helpful and
interesting to your audience.
Advertising discounts are probably the best
way to draw attention to your products. You can advertise discounts by placing a
banner on your homepage, adding a coupon to your newsletter, sending out a text
message alert or simply sharing them on social networks.
You should have a page
or an article about the discount and conditions to qualify along with several
links to product pages. Plan your discounts smartly so you can bring attention
to products you need to get rid of or want to launch. Announce your discounts
ahead of time, and let your customers know they can have access to interesting
discounts if they stay in touch with you.
Focus on making your products
seem valuable. You need to convince your audience that your products will be
helpful to them instead of sending out a repetitive message about simply buying
these products. Present your products and your brand as a lifestyle by sharing
pictures and videos of yourself and customers using these products.
You should
also encourage people to give you feedback and to write reviews you can feature
on your site or blog. Organize contests and get people to share their pictures
and videos of themselves using your products to win a prize: people will look at
these submissions if they are fun and original. Try different things and
encourage people to identify with your products.
Use these tips to
approach product placement smartly. Adapt your method to your audience and the
kind of products you are selling: it will for instance be easier to get
teenagers and young adults to identify with your brand.
